The sports shoe giant Adidas has taken one of their classic (and at one time, most sought after) shoe lines and re-worked it to bring it into the 21st century. The Adidas Consortium 'Unforseen' is the name of the shoe and it was at the heart of the basketball shoe craze back in the late 70s.
Keeping several of the core features the same, such as the pebbled mid-sole and the subtle branding, the Adidas Consortium Unforseen pack shoe will be instantly recognizable to diehard collectors everywhere featuring only a slight tweak on the classic look. After all, why tamper with perfection?
Retro B-Ball Sneakers
The Unforeseen Pack From Adidas Consortium is Simple
Trend Themes
1. Retro Sneaker Revival - Opportunity to tap into the growing market demand for classic sneaker designs by updating them with modern features.
2. Nostalgic Fashion - Potential to cater to consumers' desire for retro-inspired fashion items, such as the reimagined Adidas Consortium 'Unforseen' shoe line.
3. Heritage Brand Reinvention - Disruptive innovation opportunity for heritage brands to leverage their iconic designs and reintroduce them to contemporary consumers.
Industry Implications
1. Footwear - The footwear industry can leverage the trend of retro sneakers to create updated versions of classic designs.
2. Fashion - Fashion brands can tap into the nostalgia trend by incorporating retro-inspired elements into their collections.
3. Sports Retail - Retailers specializing in sports products can benefit from the demand for nostalgic sports footwear, like the Adidas Consortium 'Unforseen' shoe line.