The Adidas Boost basketball shoes -- consisting of the Crazylight Boost and D Rose 5 Boost shoes -- use industry-leading cushioning technologies designed to store and return maximum energy to players.
These kicks were tested for over a year with top NCAA and NBA players, all of whom clearly preferred the Boost shoes to basketball shoes with regular EVA foam.
The Adidas Boost basketball shoes even received a stamp approval from none other than star Chicago Bulls point guard Derrick Rose:
I've played in them for a couple months, but every time I put them on it feels like a new shoe and it's the most comfortable shoe I've ever worn. Now, I can't imagine playing without Boost in my shoes.
Game-Changing Basketball Shoes
The Adidas Boost Basketball Kicks Feature 'Boost' Cushioning
Trend Themes
1. Boost Cushioning - The use of 'Boost' cushioning technology in basketball shoes creates opportunities for disruptive innovation in the sports footwear industry.
2. Player-driven Design - Designing basketball shoes using feedback from top NCAA and NBA players provides opportunities for disruptive innovation in the sports footwear industry.
3. Customizable Fit - Creating basketball shoes that can be customized for individual players' needs presents opportunities for disruptive innovation in the sports footwear industry.
Industry Implications
1. Athletic Footwear - The use of 'Boost' cushioning technology in athletic footwear could disrupt the athletic footwear industry.
2. Sports Equipment - Player-driven design in sports equipment presents opportunities for disruptive innovation in the sports equipment industry.
3. Manufacturing - Creating customizable basketball shoes requires innovative manufacturing processes that could disrupt the manufacturing industry.