adidas and have a good time follow their first collaborative project back in October with another sporty set of goods to welcome in the new year. The latest project is designed for the Spring/Summer 2019 season and it features a selection of apparel and footwear options. The main inspiration behind the range is drawn from the evolution of streetwear culture, spotlighting classic styles throughout its growth.
Some details include heavy graphics, bordered design, color-blocking accents, and more. There is a selection of velour track pants paired with a top to match, knit sweaters, and short sleeve shirts recalling 90s soccer apparel. The footwear options feature the signature Superstar and Gazelle sneakers as the foundation, decorated in a text that reads "have a trefoil time" and laser engravings.
Streetwear-Honoring Sporty Goods
adidas and have a good time Highlight the Evolution of Streetwear
Trend Themes
1. Evolution of Streetwear Culture - Disruptive innovation opportunity: Develop cutting-edge technology to create customizable and personalized streetwear designs.
2. Heavy Graphics and Bordered Design - Disruptive innovation opportunity: Integrate augmented reality technology to bring graphics and designs to life on streetwear products.
3. Color-blocking Accents - Disruptive innovation opportunity: Implement smart textiles that change color based on temperature or user preferences for unique and customizable streetwear.
Industry Implications
1. Apparel - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for streetwear, reducing the industry's environmental impact.
2. Footwear - Disruptive innovation opportunity: Explore 3D printing technology to create unique and custom-fitted streetwear shoes, offering a personalized experience to consumers.
3. Fashion Technology - Disruptive innovation opportunity: Create smart clothing with embedded sensors and connectivity, allowing streetwear to track biometrics or interact with smartphone applications.