The Spring 2010 adidas and Fafi collection continues the athletic apparel’s collaboration with the French graffiti artist. Aside from the black leather jacket (complete with watercolour silk lining), the items look a little like they were designed for a girl in elementary school.
The adidas and Fafi collection features the artist’s cute, anime-inspired characters, lots of pastel colours, ruffles, one pair of purple suede and floral patterned sneakers and a pink floral, one-piece pantsuit with ruffled cuffs.
Floral Hipster Kicks
The New Spring 2010 Adidas and Fafi Collection
Trend Themes
1. Floral Sneakers - The trend of floral patterned sneakers presents an opportunity for athletic apparel brands to appeal to a more feminine demographic.
2. Anime-inspired Fashion - The trend of anime-inspired fashion opens up new possibilities for collaborations between clothing brands and artists in creating unique and eye-catching designs.
3. Pastel Color Palette - The trend of using pastel colors in apparel collections offers an opportunity for fashion brands to tap into the growing demand for soft and soothing color palettes.
Industry Implications
1. Athletic Apparel - The floral hipster kicks trend provides a disruptive innovation opportunity for athletic apparel brands to incorporate more fashion-forward designs into their product offerings.
2. Streetwear - The collaboration between adidas and Fafi showcases the disruptive innovation potential in the streetwear industry, where artists' unique styles and aesthetics can be translated into wearable fashion.
3. Children's Fashion - The adidas and Fafi collection's elementary school-inspired designs highlight the disruptive innovation opportunity in the children's fashion industry to create stylish and playful clothing for young demographics.