The Adidas and Fafi collaboration has yielded some interesting products. The jumpsuit featured in the lead picture is no exception.
The lipstick red overall tracksuit is bright and loud enough to stop traffic. Also featuring leggings, jackets and shirts, the Adidas and Fafi 2009 collection is one that will keep all eyes on you. Check out more on the athletic gear from Adidas by clicking on the links below.
Implications - Athletic gear collections such as this one that are eye-popping, colorful and fashionable are exciting to consumers who see going to the gym as an opportunity to show off their personal style while they get fit. Adiddas is catering to this population who aspire to work out in style with their fresh and fun styles.
Lipstick Jumpsuits
Adidas and Fafi Unveil Eye Catching Workout Gear
Trend Themes
1. Colorful Athletic Gear - Athletic gear collections that are eye-popping, colorful, and fashionable are exciting to consumers and offer disruptive innovation opportunities.
2. Gym Fashion - Gym fashion is becoming more important to consumers who seek to show off their personal style while they work out, creating disruptive innovation opportunities.
3. Fitness Wearable Fashion - The rise of fitness wearable technology has created opportunities for fashionable gym wear that adapts to and complements the technology, making it a disruptive innovation opportunity.
Industry Implications
1. Athletic Apparel Industry - The Athletic Apparel industry can capitalize on the rising trend of fashionable and functional gym wear that appeals to consumers looking for new and exciting styles while still being able to perform during workouts.
2. Fitness Wearable Technology Industry - The wearable fitness technology industry can merge technology with gym wear to offer consumers a seamless experience while providing innovative wearable tech solutions.
3. Fashion Industry - The fashion industry can expand into athleisurewear by creating gym clothes that cater to consumers who look for comfort and style, creating a disruptive innovation opportunity.