adidas and Aquafil have partnered up to create sustainable swimwear using regenerated ocean waste.
The circular economy is a popularized term in which regenerated waste is minimized through methods like upcycling, which re-purposes materials that would have otherwise been thrown out. Aquafil uses regenerated ocean waste to create what it calls 'econyl', a nylon-like fabric made from sustainable or recycled products.
adidas has recently shared its partnership with the sustainable swimwear company, releasing a line of bikinis and swim shorts that are "durable, lightweight and breathable but with the additional environmental benefits of using regenerated waste."
Your next bathing suit might have begun as a fishing net, discarded carpet, plastic, or fabric scraps. The stylish new line will appeal to an eco-friendly, and more environmentally conscious group of consumers.
Upcycled Designer Swimwear
adidas and Aquafil Have Teamed Up to Design Sustainable Swimwear
Trend Themes
1. Circular Economy - Opportunity for companies to minimize waste and upcycle materials, creating sustainable products.
2. Regenerated Waste - Utilizing waste materials, such as fishing nets and fabric scraps, to create new products.
3. Sustainable Swimwear - Growing demand for durable, lightweight, and eco-friendly swimwear made from recycled or sustainable materials.
Industry Implications
1. Fashion Industry - Fashion brands can explore upcycling and using regenerated waste to create sustainable clothing and accessories.
2. Textile Industry - Opportunity for textile manufacturers to develop and produce fabrics made from regenerated waste materials.
3. Sportswear Industry - Sportswear brands can tap into the market for sustainable performance swimwear made from recycled or sustainable materials.