The iconic adidas alphaBOUNCE Beyond silhouette made its first debut back in January this year, and now returns in two brand new colorways to welcome the spring season. The men's silhouette boasts a Grey, Carbon, and Solid Grey blended colorway, and the women's pair takes on a Exru Tint and Ash Pearl colorway. The sneakers are designed specifically for athletes who participate in track training. In celebration of the release, adidas Running launches a 'Run The Game' campaign including athletes such as Gareth Bale, Caroline Wozniacki, Damian Lillard, Beauden Barrett, and James Harden.
A key element of the adidas alphaBOUNCE Beyond sneakers is the upgraded stretchy upper constructed with a Aramis technology. It also has a new and wider Bounce implemented in the midsole, as well as forged zones for increased stability and movement. The outsole is crafted from continental rubber in order to increase traction on multiple surfaces.
Lightweight Cushioned Sneakers
The adidas alphaBOUNCE Beyond Returns With Two Spring Colorways
Trend Themes
1. Stretchy Upper Construction - The upgraded stretchy upper construction in sneakers presents an opportunity for innovators in material design to create even more flexible and comfortable footwear.
2. Wider Bounce Midsole - The implementation of a new and wider Bounce midsole in sneakers creates an opportunity for disruptive innovation in cushioning technology, allowing for enhanced performance and comfort.
3. Forged Zones for Stability - The integration of forged zones in sneakers offers an opportunity for disruptive innovation in structural design, enabling better stability and movement during athletic activities.
Industry Implications
1. Athletic Footwear - The innovation opportunities in sneaker design, such as stretchy upper construction, wider Bounce midsoles, and forged zones for stability, have the potential to disrupt the athletic footwear industry.
2. Material Design - The demand for more flexible and comfortable sneakers with stretchy upper constructions presents a disruptive innovation opportunity in the material design industry.
3. Cushioning Technology - The development of new cushioning technologies, like wider Bounce midsoles, has the potential to disrupt the cushioning technology industry by providing enhanced performance and comfort in athletic footwear.