International sportswear brand adidas has launched a new footwear line made with no added dyes.
The No-Dye collection favors a material's natural coloration, over-dying it to produce a new color. In addition, to reduce the brand's water consumption, the No-Dye collection eliminates the shoe dying process which typically involves a lot of water. By removing this step from the shoe-making process, more water and energy are saved.
This collection is inspired by old styles found in the adidas archive. Although primarily made for golfers, anyone can wear these sleek white shoes for various occasions. The shoes continue adidas' high-performance quality and make for an eco-conscious purchase. This unisex collection is available worldwide through the adidas website.
Water-Economizing Sneakers
adidas Moves Towards Sustainability with its New No-Dye Collection
Trend Themes
1. Sustainable Footwear - Opportunity for the development of eco-friendly and resource-efficient footwear products
2. Natural Coloration - Opportunity for the use of a material's natural coloration to eliminate the need for added dye in products
3. Water-economizing - Opportunity for the development of products and processes that reduce water consumption and waste
Industry Implications
1. Footwear Manufacturing - Opportunity for footwear manufacturers to adopt sustainable and environmentally friendly production practices
2. Sportswear and Apparel - Opportunity for the sportswear and apparel industry to prioritize sustainability and eco-friendliness in their product lines
3. Fashion and Design - Opportunity for the fashion and design industry to incorporate eco-friendly and resource-efficient practices and materials into their products