Adblocking Hack Replaces Ads with Art
Adblocking Hack Replaces Ads With Art
Artists Steve Lambert and Evan Harper are working on modifying the current Adblock Plus tool to replace all advertising on web browsers with original pieces of art. Addart will display pieces chosen by curators, and Lambert and Harper will be providing the software under open licences to enable other people to create their own versions. The original developer of Adblock Plus, Wladimir Palant from Norway stated “Replacing annoying and obtrusive ads with some eye candy, turning them into their exact opposite, is a consequent continuation of what Adblock started â€" making the Web endurable and enjoyable.†Personally I like the technology behind it, but I don't think this technology alone will stop advertising through the web and actually think that it is a nice opportunity for advertisers to start offering branded versions should users wish to participate.
Trend Themes
1. Artistic Adblocking - The integration of art into adblockers creates the opportunity for creative advertising approaches.
2. Open Source Advertising - The development of open-source ad replacement tools encourages the exploration of other forms of ad replacement and increases the potential for disruptive innovation in the industry.
3. Curated Online Advertising - Curating content for ad replacement represents an opportunity for brands and artists to partner in exploring different forms of branded content.
Industry Implications
1. Advertising Industry - The development of ad replacement tools presents the opportunity for advertisers and artists to rethink conventional forms of online advertisements.
2. Art Industry - Integrating art into ad blockers creates new opportunities for artists to promote their work and create new revenue streams.
3. Software Development Industry - Open source ad replacement tools create opportunities for disruptive innovation and exploration of different forms of online advertising.