Volkswagen created an ad series with the actors of two popular shows, 'Succession,' and 'Billions.' The ad series was launched to drive interest in the 'Atlas Cross Sport,' which is one of the SUVs from the automotive brand. Volkswagen's new ad campaign is titled, 'The Accountant,' and it features Paul Giamatti, as well as Kieran Culkin. In total the campaign features three videos, which will all be released during March.
Overall the campaign falls in line with the brand's message of encouraging individuals to make altruistic choices that benefit more people. The ad also leverages actors from TV shows about excess, which can help convey the message to viewers. Consumers may connect with the message of buying quality products while forgoing excessive purchasing.
Anti-Excess Automotive Campaigns
Volkswagen Launched an Ad Series Titled 'The Accountant'
Trend Themes
1. Altruistic Advertising - Opportunity for brands to create advertising campaigns that promote altruistic choices and values.
2. Celebrity Brand Endorsements - Opportunity for brands to leverage the popularity and influence of actors from popular shows to promote their products.
3. Eco-friendly Consumerism - Opportunity for brands to tap into the growing trend of consumers prioritizing quality products over excessive purchasing.
Industry Implications
1. Advertising - Disruptive innovation opportunities for advertising agencies to develop new strategies and campaigns that align with altruistic values.
2. Automotive - Disruptive innovation opportunities for automotive manufacturers to incorporate eco-friendly messaging and practices into their marketing efforts.
3. Entertainment - Disruptive innovation opportunities for entertainment companies to collaborate with brands and create engaging content that promotes their products.