Osmow's, the Mediterranean restaurant chain with 130 locations across North America, recently enlisted director Adeel Shamsi of Alfredo Films to create a new campaign dubbed 'Habibi.'
In conjunction with the upcoming FIFA World Cup in Qatar, the restaurant chain celebrates its status as the Official Middle Eastern and Mediterranean Restaurant Partner of Canada Soccer. Osmow's newest brand ambassador, Cyle Larin, stars in the 30-second spot directed by Alfredo Films' Adeel Shamsi. In addition to being a forward for the Canadian Men's National Team, he also plays club football for Club Brugge KV of the Belgian First Division, and is an avid fan of Osmow's.
The Osmow’s team created the concept for the spot, in association with Shamsi. "This spot is a perfect representation of Osmow’s love for soccer," says President and Chief Marketing Officer, Bernadette Osmow. "We are thrilled to partner with Canada Soccer as Cyle and the rest of the Men’s National Team makes its first FIFA World Cup appearance in 36 years."
Hilarious Shawarma Soccer Ads
This Ad for Osmow's by Alfredo Films Shows the Brand Saving the Game
Trend Themes
1. Middle Eastern Cuisine Fusion - Osmow's partnership with Canada soccer during the FIFA World Cup presents opportunities for other Middle Eastern and Mediterranean cuisine brands to collaborate with sports teams and events for advertising and community outreach.
2. Athlete Brand Ambassadorships - The success of Osmow's brand ambassadorship with Cyle Larin during the FIFA World Cup presents opportunities for other Mediterranean and Middle Eastern restaurant chains to collaborate with athletes to enhance their brand image and appeal to fans.
3. Local Sponsorship Collaborations - Osmow's partnership with Canada Soccer presents an opportunity for businesses in the food industry to become local sponsors for sports events and gain exposure to a wider audience.
Industry Implications
1. Food and Beverage - Restaurant chains, particularly those in the Mediterranean and Middle Eastern cuisine sector, can benefit from collaborating with sports events and teams to increase their brand exposure and appeal to fans.
2. Sports and Entertainment - Sports events and teams, like Canada Soccer partnering with Osmow's during the FIFA World Cup, can benefit from collaborating with local businesses in the food industry to acquire sponsorships and raise their profile.
3. Advertising and Marketing - Successful advertising campaigns such as Osmow's Hilarious Shawarma Soccer Ads directed by Alfredo Films, can inspire new, attention-grabbing techniques for other brands in the advertising and marketing industry.