The Microsoft ad saga continues after the first two underwhelming Jerry Seinfeld/Bill Gates ads made Microsoft pull the plug. They have introduced three new ads which attempt to reclaim the "PC Guy."
The new "I'm a PC" ads directly target Apple by spoofing their much more successful "Get a Mac" ads. Not very original, but they tried to show that Microsoft users are not nerds like John Hodgman’s character in the Mac commercials.
The new ads star Sean Siler. Who on earth is Sean Siler? Apparently, if you email him, an automated reply reveals that he is really a Microsoft Program Manager working on IPv6 and other projects. He auditioned for the part along with 200 or so people. In keeping with the ad theme of many average users, he was chosen because he looked ordinary--the 'Real PC.'
These ads still don’t mention Vista, but at least they are more direct than the Jerry Seinfeld ones; at least, in a hurried, thrown-together sort of way.
Microsoft Ad Makeovers
Brand New "I'm a PC" Commercials
Trend Themes
1. PC Vs. Mac Ads - Disruptive innovation opportunity: Develop a more original and engaging marketing campaign that showcases the unique features and advantages of PC over Mac.
2. User Representation in Ads - Disruptive innovation opportunity: Introduce ads with diverse and relatable characters to represent different segments of Microsoft users, appealing to a wider audience.
3. Direct Advertising Approach - Disruptive innovation opportunity: Create straightforward ads that clearly communicate the benefits and functionality of Microsoft products, addressing customer concerns and dispelling misconceptions.
Industry Implications
1. Computers & Electronics - Disruptive innovation opportunity: Design innovative and user-friendly computer hardware and software solutions that enhance productivity and user experience.
2. Advertising & Marketing - Disruptive innovation opportunity: Develop creative and unconventional advertising strategies that resonate with target audiences and differentiate brands in a competitive market.
3. Digital Media & Entertainment - Disruptive innovation opportunity: Provide seamless integration of digital content and services across platforms to enhance user engagement and offer a compelling entertainment experience.