The Audi Activesphere is a concept vehicle that is set to be revealed on January 26, 2023. It is part of a family of concept vehicles developed by Audi's Artemis skunkworks team, which also includes the Grandsphere, Skysphere, and Urbansphere. All of the concepts are electric vehicles based on the Volkswagen Group's PPE platform and feature fully self-driving systems.
The Activesphere is expected to be a coupe-like crossover designed for active lifestyles, with off-road capability and possibly a rugged design. It is also expected to feature some communication technology that will create a unique experience beyond the vehicle itself. While the concepts are not intended for production, elements of them are likely to influence the design of future EVs from the automaker as it shifts its business model to focus solely on electric vehicles.
Lifestyle Concept Vehicles
Audi Unveiled the 'Activesphere' Concept in a Short Teaser
Trend Themes
1. Concept Vehicles - Developing innovative concept vehicles to influence the future of EV design and cater to new customer needs.
2. Electric Vehicle Platforms - Investing in versatile EV platforms like the Volkswagen Group's PPE to allow for greater flexibility in design and capabilities.
3. Self-driving Technology - Integrating advanced self-driving technology to enhance the driving experience and cater to changing consumer expectations.
Industry Implications
1. Automotive - The automotive industry can leverage innovative concept vehicles to shape the future of EV design and meet changing consumer needs.
2. Technology - The technology industry can collaborate with automakers to develop advanced communication technology to create unique in-vehicle experiences beyond just driving.
3. Transportation - The transportation industry can align with automakers to develop innovative self-driving technology to meet the growing demand for safer and more efficient transportation solutions.