The Activa Fibre yogurts are being added to its product portfolio by the Danone-owned brand to provide consumers with a delicious yet functional option that's perfect for their everyday diet. The products are each infused with billions of live probiotic cultures along with calcium and 10% of the recommended daily intake of fiber. The yogurts come in three flavors including Apple & Cereals, Walnut & Oats and Muesli, which are each being launched in the UK in four-pot packs.
Head of Nutrition and Science Communication at Danone UK & Ireland Zoë-Marie Ellis spoke on the Activa Fibre yogurts saying, "We know that both taste and nutritional benefits are paramount to consumers in today’s market, and the Activia Fibre range will not only satisfy tastebuds but also add to consumers’ daily fibre intake while maintaining the strong gut health credentials across our other ranges."
Gut Health Support Yogurts
The Activa Fibre Yogurts Have a Delicious Yet Functional Recipe
Trend Themes
1. Functional Yogurts - Opportunity for creating and marketing yogurt products that offer both delicious taste and functional health benefits.
2. Probiotic Infusion - Potential for incorporating live probiotic cultures into various food and beverage products to promote gut health.
3. Increased Fiber Consumption - Growing demand for food options that provide a significant portion of the recommended daily fiber intake.
Industry Implications
1. Dairy Products - Disruptive innovation opportunity lies in developing dairy products that combine taste, functional benefits, and gut health support.
2. Health Food and Supplements - Potential for creating and promoting health food and supplement products that emphasize probiotic infusion and fiber content.
3. Convenience Foods - Innovation potential in the convenience food sector by incorporating fiber-rich ingredients and promoting gut health benefits.