A-COLD-WALL* and Salomon work in collaboration just as the fashion imprint is now led by the creative management of William Slocombe and Liam Hassimi. The seasonal range was showcased through a short film which displayed the looks with energetic music and functional form. The shoe that is created between the two has a laceless structure that appears to be worn-in and splattered with white paint along the bottom.
"The inaugural collection of the company's new phase draws inspiration from Britain's sonic culture – in particular, the practice of illicit radio broadcasting. Informed by a process of research into the spatial and subcultural dimensions of the phenomenon, the collection discusses ideas of ephemerality and functionality, anonymity and audacity."
Laceless Collaborative Technical Sneakers
A-COLD-WALL* and Salomon Join Forces for the SS25 Season
Trend Themes
1. Laceless Footwear - Laceless shoes merge fashion with innovative design, offering a sleek and modern alternative to traditional lacing systems.
2. Collaborative Fashion - Collaborations between fashion brands and sportswear companies push the boundaries of design and function, creating unique and highly desirable products.
3. Subculture-inspired Collections - Fashion lines inspired by subcultural movements, such as Britain's sonic culture, offer a fresh and edgy aesthetic that resonates with niche audiences.
Industry Implications
1. Fashion - The fashion industry continuously evolves with new design partnerships that drive innovation and unique product offerings.
2. Footwear - Footwear manufacturers can explore and capitalize on novel designs such as laceless structures to meet modern consumer demands.
3. Sportswear - The sportswear industry benefits from collaborations that infuse style with performance, attracting a broader range of customers.