Surfing is a culture as well as a lifestyle and Acid Magazine wants non-surfers to appreciate it.
Acid Magazine sets out to explore the world with surfing in mind. With photos of the 'California of Norway,' the print truly demonstrates a weird collaboration between snow and surf. The spread also includes man-made places to surf.
Olivier Talbot, co-founder and co-editor of the magazine, thinks of Acid as an adult approach to surf culture. The magazine caters to the likes of 30-somethings who also enjoy art, philosophy and science. The articles and photos are not only beautiful but also informative. And the layout and vibrant retro colors make Acid very readable.
This adult approach to the surf world truly makes surfing more sophisticated and proves that you are never too old to enjoy it.
Sophisticated Surf Culture Magazines
The New Acid Magazine Promotes the Beauty in Surfing
Trend Themes
1. Sophisticated Surf Culture - Promotes a more mature and refined perspective on the surf world, appealing to an older audience interested in art, philosophy, and science.
2. Exploring Surfing Destinations - Showcases man-made surfing spots and unconventional locations, expanding the perception of where surfing can take place.
3. Weird Collaborations - Encourages innovative partnerships and crossovers between different sports and lifestyles, challenging traditional boundaries and stereotypes.
Industry Implications
1. Magazine Publishing - Opportunity to create sophisticated magazines that cater to niche audiences in the surf culture, combining beautiful visuals with informative content.
2. Art and Lifestyle - Provides a space for artistic expression and exploration of unconventional lifestyle activities, appealing to individuals who value creativity and unique experiences.
3. Sports and Recreational Facilities - Incentive to design and develop man-made surfing spots in unexpected locations, offering new opportunities for surfing enthusiasts and recreational tourism.