The Access Agency McMobile combines two great American loves: fast food and automobiles.
Designed for sporting events, concerts and street festivals, the innovative ad company hopes that the idea of mobile franchises could tap into the street-side vending market that independent chip trucks around the world have had cornered for decades. Further, given the fact that many festivals don’t allow these vendors into big open-air events, the Access Agency McMobile could probably have much more access with the clout of a major restaurant chain such as McDonald's behind it.
Mobile Fast Food Franchises
The Access Agency McMobile Takes McDonald's on the Road
Trend Themes
1. Mobile Franchises - Disruptive innovation opportunity: Creating mobile food franchises that can tap into the street-side vending market and provide access to big open-air events.
2. Street-side Vending - Disruptive innovation opportunity: Developing innovative vending alternatives to corner the market currently dominated by independent chip trucks.
3. Event Catering - Disruptive innovation opportunity: Offering mobile food franchises as a catering solution for sporting events, concerts, and street festivals, providing more options and convenience for event-goers.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Transforming the traditional fast food experience by introducing mobile franchises that can reach customers in new and unique locations.
2. Advertising - Disruptive innovation opportunity: Leveraging mobile franchises as advertising vehicles, combining brand promotion with food service to create innovative marketing opportunities.
3. Event Planning - Disruptive innovation opportunity: Partnering with mobile food franchises to enhance event planning by offering more diverse and accessible catering options for various types of events.