Absolut's animated ad spot dubbed 'It's in our spirit' imagines the joy of embracing loved ones once the pandemic is long behind us. Using animation, the film is able to capture the modern consumer as an avatar, connecting with others through an online world. One of the avatars is filming herself dancing, while another is overwhelmed, surrounded by screens that display messages from friends.
Toward the end of the ad, the avatars break the barrier between the virtual world and the real one, transforming into human beings. As they embrace one another, an Absolut vodka bottle is present, marking the brand's successful attempt at aligning itself with post-pandemic celebrations. Tad Greenough, chief creative officer at The Absolut Company, said "The desire and need to break free—to venture beyond the screen back into the real world, where real-life togetherness creates the ultimate and most intimate connectivity"
Post-Pandemic Embrace Ads
Absolut's Animated Ad Spot Anticipates Reuniting with Loved Ones
Trend Themes
1. Animated Advertisements - Opportunity to leverage unique and engaging visual mediums to connect with modern audiences.
2. Virtual Avatars - Opportunity to create personalized marketing experiences through the use of virtual avatars and immersive technology.
3. Post-pandemic Celebrations - Opportunity to capitalize on the pent-up demand for socialization and celebrations in a post-pandemic world.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage brands to align themselves with post-pandemic celebrations.
2. Marketing and Advertising - Opportunity to leverage innovative and engaging marketing strategies to connect with modern consumers.
3. Virtual Events and Entertainment - Opportunity to provide immersive and personalized virtual experiences to those seeking socialization and entertainment in a post-pandemic world.