According to themselves, sales of Absolut Vodka have increased 14,900% over 15 years - and they have just launched their ninth flavour ABSOLUTE PEAR. Joining Mandrin, Cirton, Peach, Pepper, Kurrant, Rasberri, Rubi Red & Vanilla in the absolute stable its the best by far and perfect for spring. Its well worth the effort trying to find it.
But leaving the flavours aside, its the limited edition Absolute Bling Bling which really rocks. Its a bling bling gift pack, full of sparkly goodies to "dress up" your bottle of vodka. Despite having its own website no one seems to know where to buy it - perhaps that is all part of its appeal & hype.
Absolute Bling Bling
Absolute Bling Bling
Trend Themes
1. Premium Packaging Trend - Absolut's limited edition Absolute Bling Bling gift pack is an example of a premium packaging trend, which is an opportunity for companies to add value to their products and increase customer appeal.
2. Flavor Expansion Trend - Absolut's launch of their ninth flavor, Absolute Pear, is an example of a flavor expansion trend, which provides an opportunity for companies to attract customers with unique and diversified taste options.
3. Vodka Consumption Trend - Absolut's reported sales increase of 14,900% over 15 years indicates a trend of increasing vodka consumption, providing an opportunity for companies in the alcohol industry to capitalize on this growing market.
Industry Implications
1. Alcohol Industry - The launch of Absolute Pear and the reported sales increase in Absolut Vodka present opportunities for companies in the alcohol industry to innovate with new flavors and capitalize on growing vodka consumption trends.
2. Packaging Industry - The Absolute Bling Bling gift pack presents an opportunity for companies in the packaging industry to offer premium packaging options that add value to products and attract customers looking for unique and visually appealing packaging.
3. Food and Beverage Retail Industry - The limited edition and exclusive nature of Absolute Bling Bling creates an opportunity for companies in the food and beverage retail industry to create buzz and increase demand for the product, potentially leading to increased sales and profit.