What goes into designing a vodka bottle? Well, if you’re designing Absolut Vancouver Vodka, it’s incredible talent paired with great knowledge of the city. Throwing in a deep appreciation for the aesthetics of the host city for the 2010 Olympics helps too, of course, and clearly comes through in Douglas Fraser’s design.
The video shows artist work by Absolut Vancouver Finalist David Suggitt. Suggitt and Fraser belong to 3 others who entered an Absolut Vodka contest that asked: "If you had $120,000 to spend towards supporting Vancouver Art, what would you do?"
In addition to showing the final design of the Absolut Vancouver Vodka, the gallery above shows images of Douglas Fraser with his bottle and the different creative stages (including sketches of the Vancouver city skyline) he went through.
Olympic Alcohol
Absolut Vancouver Vodka Bottle Design Inspired by the 2010 Olympic City
Trend Themes
1. City-inspired Bottle Designs - Designing liquor bottles inspired by the aesthetics of a city or region can create a unique selling point and strong emotional connection to consumers.
2. Artistic Collaborative Contests - Collaborating with artists for promotional contests can lead to unique and eye-catching designs that engage consumers.
3. Creative Design Process Showcases - Sharing the design process behind a product can create transparency and build consumer trust and loyalty.
Industry Implications
1. Liquor Industry - The liquor industry can leverage city-inspired designs to create unique bottles that stand out on shelves and connect with consumers.
2. Art Industry - The art industry can collaborate with brands for promotional contests that act as a platform for artists to showcase their work to a wider audience.
3. Marketing Industry - The marketing industry can use creative design showcases as a strategy to build brand trust and loyalty among consumers.