After a collaboration with Pernod Ricard and Russian fashion designer Alena Akhmadullina, Cocoon Group has created this impressive bottle design for the limited edition launch of ABSOLUT Moscow. Paying tribute to the rich culture of Russia, this colorful bottle features a kaleidoscopic graphic of the nation's stylish and history-enriched capital.
Launched in April 2013, this limited edition of ABSOLUT Moscow vodka is sure to appeal to the brand's loyal customer with a love for clever branding and graphic design.
The bottle is also sure to appeal to Russian consumers who are eager to show pride for their nation. Making a gorgeous collector's item, this limited edition vodka combines the traditional taste of ABSOLUT with a vivid label that is sure to attract a consumer's eye.
Soviet-Inspired Booze Branding
The ABSOLUT Moscow Bottle Design Shows National Pride
Trend Themes
1. National Pride Branding - Brands can incorporate national symbols or themes to appeal to consumers' sense of identity and build emotional connections with their products.
2. Limited Edition Packaging - Creating limited edition packaging and products based on special events or collaborations can attract consumer attention and create a sense of exclusivity.
3. Collaborative Product Design - Collaboration between fashion designers and alcoholic beverage brands can create unique and visually appealing product designs that target a specific audience.
Industry Implications
1. Alcoholic Beverage Industry - Alcoholic beverage brands can create limited edition runs with national designs or themes to generate interest and drive sales.
2. Fashion Industry - Fashion designers can collaborate with alcoholic beverage brands to create unique designs on product packaging, expanding their influence and reach into new markets.
3. Marketing and Advertising Industry - Branding and advertising agencies can help brands find ways to incorporate national identity into their products to better connect with their target audience on an emotional level.