The timeless Ably Apparel collection fuses form and function to offer consumers a series of elevated performance wear. The entire collection was designed to be anti-stink, quick-dry, and anti-stain to keep up with the contemporary consumers' lifestyle. Each piece was made with longevity in mind, and thanks to the eco-friendly Filium technology, pills, sweat stains, and strong odors won't cling to the fabric, resulting in fewer washes and a healthier planet.
Ranging from lightweight linens to functional loungewear pieces, the collection is a great choice for men and women looking to reduce their environmental impact with quality pieces designed to outlast any adventure. The contemporary silhouettes of the Ably Apparel collection can be easily layered for an understated aesthetic.
The collection is available online with wallet-friendly prices starting at $48 USD. In addition, all Ably purchases include a free reusable face mask.
Timeless Stain-and-Odor-Proof Apparel
The Ably Collection is Water, Stain, and Odor-Resistant
Trend Themes
1. Anti-stain and Odor-resistant Apparel - Opportunity to develop innovative fabrics and technologies that repel stains and odors, providing consumers with long-lasting, low-maintenance clothing options.
2. Eco-friendly Performance Wear - Potential for creating sustainable and durable apparel using eco-friendly materials and processes, meeting the demands of environmentally conscious consumers.
3. Versatile Layering Pieces - Possibility to design versatile, layer-friendly clothing items that offer both style and functionality, catering to consumers seeking adaptable and multifunctional wardrobe options.
Industry Implications
1. Fashion/apparel - An opportunity for fashion brands and apparel companies to embrace innovative fabric technologies, offering consumers durable, eco-friendly, and low-maintenance clothing options.
2. Textile Manufacturing - Chances for textile manufacturers to develop and produce advanced fabrics that are stain-resistant, odor-repellent, and sustainable, meeting the growing demand for high-performance, eco-friendly materials.
3. Outdoor Gear/adventure Wear - Possibilities for outdoor gear and adventure wear companies to integrate anti-stain, odor-resistant properties into their products, providing adventurers with durable and low-maintenance clothing suitable for various outdoor activities.