The new Ableton Push marks the third iteration of the system as the Push 2 was released in 2015. Now, 8 years later, the Ableton Push is released and it comes in two configurations as well as a basic controller for the price of $999 or with the processor for $1999.
When users have the processor, it is able to function entirely as a standalone instrument and offers tight integration systems with Ableton Live 11 when it is connected to a computer. Other features include the 64 MPE-enabled pads that are integrated perfectly with Live's new updates and incorporated battery for untethered creation. If users choose to keep the controller-only variant, there is also the option to upgrade to a DIY kit later this year.
Standalone Music Production Devices
The Ableton Push Music Production is Enabled by MPE
Trend Themes
1. Standalone Music Production Devices - Opportunity for companies to develop and market standalone music production devices that offer tight integration with popular music production software.
2. Mpe-enabled Music Production Devices - Opportunity for companies to develop music production devices with MPE-enabled pads, which offer more expressive control over sounds, creating new avenues for music creation.
3. DIY Music Production Kits - Opportunity for companies to design and sell DIY kits that allow users to upgrade their existing music production devices instead of having to purchase new ones.
Industry Implications
1. Music Technology - Companies in the music technology industry can develop standalone music production devices and DIY kits that offer new features and functionalities to music producers.
2. Consumer Electronics - Consumer electronics companies can develop music production devices with MPE-enabled pads and other innovative features to tap into the growing market of music producers and hobbyists.
3. Software Development - Software development companies can collaborate with music technology firms to develop software that offers seamless integration with standalone music production devices, creating disruptive innovation opportunities.