AARP is a non-profit organization that empowers aging consumers in their financial decisions, including health security, financial stability, and personal fulfillment. The AARP Now app is the company's mobile access point for consumers looking to access relevant news stories, visit nearby member experiences, and manage their AARP account. With AARP Now, consumers can access curated news and stories to stay entertained during morning coffee, research local events, access member-exclusive discounts, and track physical activity to earn rewards.
AARP Now is also compatible with Apple Watch, allowing consumers to link their membership card with their wallet for easy access. The AARP Now application is available for iOS and Android devices, allowing members to access their perks anytime.
Digital Wellness-Promoting Apps
AARP Now is a Convenient Membership App for AARP Cardholders
Trend Themes
1. Digital Wellness-promoting Apps - A growing trend of digital wellness-promoting apps is emerging as people focus on their well-being in an increasingly technological world, offering opportunities for disruptive innovation in the health and wellness industry.
2. Mobile Membership Access Apps - The rise of mobile membership access apps like AARP Now presents an opportunity for brands to offer convenient, streamlined experiences to their members, potentially disrupting traditional methods of membership management and engagement.
3. Gamification of Fitness Tracking - The gamification of fitness tracking through apps like AARP Now, which allows members to earn rewards for physical activity, is a trend that could lead to disruptive innovation in the fitness and healthcare industry by motivating people to adopt healthier habits.
Industry Implications
1. Health and Wellness - Digital wellness-promoting apps like AARP Now are disrupting the health and wellness industry as consumers increasingly seek out health solutions that integrate with their busy lives.
2. Membership Management - Mobile membership access apps like AARP Now could disrupt traditional methods of membership management and engagement, potentially leading to changes in the membership and loyalty programs across various industries.
3. Fitness and Healthcare - The gamification of fitness tracking through apps like AARP Now offers a disruptive innovation opportunity for the fitness and healthcare industry, motivating people to adopt healthier habits and potentially leading to new business models and revenue streams.