Aaron Feaver is the purveyor of an extremely popular photography blog entitled 'Feaverish Photography,' that often highlights the work of other up and coming shutterbugs, but Feaver's latest editorial shows what he is capable of behind the camera.
For this shoot, Aaron Feaver teams up with Shannon Roxanne from Q Models and the two take a trip the Salton Sea, a desert area about 90 minutes away from Palm Springs, Florida. Aaron Feaver captures Roxanne in her own clothing, a lengthy black dress which she alternates with a white button down shirt she matches with long black skirts.
Aaron Feaver's passion and inspiration for photography comes from a very personal place -- his girlfriend. "I’m constantly taking pictures of her," he told the Ben Trovato Blog. "And she always pushes me to be better, and I’m also inspired by my photographer friends who bust their asses for every job."
Implications - One of the best ways a company can promote its goods is by marketing a lifestyle to their consumers, not just one product. Companies that can create advertising that sells the idea of a particular subculture associated with their product will benefit from consumers who aspire to live a certain way. This also builds a better brand loyalty for the company who attract consumers drawn in by the company's philosophical ethos rather than the one product they purchase.
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Trend Themes
1. Lifestyle Marketing - Companies that can market a lifestyle associated with their product and create a subculture around it will attract aspirational consumers.
2. Personal Inspiration - Photographers finding inspiration from personal relationships and experiences open up opportunities for innovative and emotional storytelling in their work.
3. Brand Loyalty - Building brand loyalty through a philosophical ethos rather than a single product can lead to stronger consumer connections and repeat purchases.
Industry Implications
1. Advertising & Marketing - The advertising and marketing industry can leverage lifestyle marketing strategies to connect with consumers on a deeper level and drive sales.
2. Photography - The photography industry can explore personal experiences and relationships as a source of inspiration to create unique and engaging visuals.
3. Consumer Goods - Consumer goods companies can focus on building a brand identity and loyalty by promoting a philosophical ethos that resonates with their target audience.