With 2019 almost behind us, Burger King UK launched the 'A Whopper of a Secret' campaign that playfully takes a poke at one of its quick-serve rivals.
During the commercial, Burger King explains that the brand was keeping a secret all of 2019 to prove the brand had a bigger burger than its rival. Each ad for its iconic Whopper Burger actually had a hidden rival's burger behind it that was hidden by Burger King's "superior" burger. The video then shows various ads where once the Whopper Burger is taken away, another burger is visible behind it, previously eclipsed from sight.
Burger King is known for its hilarious, tongue-in-cheek campaigns that showcase it's unique value proposition while playfully poking fun at its rivals and we can expect more surprises from the quick-serve restaurant in 2020.
Tongue-in-Cheek QSR Campaigns
Burger King UK Recently Launched 'A Whopper of a Secret' Campaign
Trend Themes
1. Tongue-in-cheek Campaigns - Opportunity for businesses to create humorous and playful advertising campaigns that highlight their unique value propositions while poking fun at competitors.
2. Hidden Marketing - Opportunity for brands to incorporate hidden elements in their marketing materials to create intrigue and engage audiences.
3. Brand Differentiation - Opportunity for businesses to differentiate themselves from competitors by leveraging humor and creativity in their marketing campaigns.
Industry Implications
1. Quick Service Restaurants - Disruptive innovation opportunity for quick service restaurants to adopt tongue-in-cheek campaigns to stand out in a crowded market.
2. Advertising and Marketing - Disruptive innovation opportunity for the advertising and marketing industry to develop unique and engaging campaigns that captivate audiences through humor and hidden elements.
3. Fast Food Chains - Disruptive innovation opportunity for fast food chains to use humorous and playful marketing tactics to differentiate themselves and attract customers.