Elle China May 2010 is taking us across the globe from Paris to Shanghai in their latest editorial entitled ‘A une Passante Paris Shanghai.’ Models Liu Wen and Mathilde Frachon play fashonable tourists catching up on the sites and landmarks of the two major cities.
Shot by photographer Benoit Peverelli and styled by Stephanie Zhuge, the girls show off pieces from Louis Vuitton’s spring collection including patterned dresses, blazers and beautiful tote bags.
Implications - Consumers in modern society have so many different things to worry about that they are beginning to look towards their products for an escape. Designs that offer an element of fantasy appeal to the who can't afford to take time off. Companies could incorporate more of these elements into their items in order to attract a wider audience.
Sightseeing Editorials
‘A Une Passante Paris Shanghai' Inside Elle China May 2010
Trend Themes
1. Fantasy Escapism - Designs that offer an element of fantasy appeal to consumers who are looking for an escape from their daily lives.
2. Global Tourism - Increasing interest in global travel is driving the demand for fashion and products that cater to tourists.
3. Fashion Travel - Fashion editorials that showcase fashionable tourists are inspiring consumers to seek out stylish travel experiences.
Industry Implications
1. Fashion - Fashion brands can incorporate fantasy elements into their designs to attract consumers looking for an escape.
2. Travel and Tourism - The travel and tourism industry can create innovative packages and experiences that cater to the growing demand for stylish travel.
3. Photography and Styling - Photographers and stylists can develop creative concepts that combine fashion and travel to capture the attention of consumers.