Nicki Minaj and Jesse Williams star in H&M's new holiday campaign titled "A Magical Holiday" which takes place in a whimsical parallel universe.
The ad, which promotes the brand's new line, follows a young girl in search of Santa Claus' evil brother, who is allegedly stealing presents from children around the globe. In the ad, Minaj, who also stars as the girl's mother, plays a gorgeous woodland God Mother, while Williams, the girl's fictional father, plays a humorous fairy who wears purple wings and elegant suits.
Throughout the journey, the girl meets an assortment of characters, including fashionable elves in red jump suits, magical bus-riding forest creatures and a motorcycle gang dressed in fashionable tutus.
The three-minute short film promotes H&M's new holiday line.
Celebrity-Starring Fairy Tale Ads
Nicki Minaj and Jesse Williams Star in H&M's "A Magical Holiday"
Trend Themes
1. Celebrity-starring Commercials - Opportunities for brands to leverage celebrity influence to make their products more memorable and desirable, resulting in higher sales figures and increased profit margins.
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Industry Implications
1. Fashion - Fashion brands can utilize celebrity star power and creativity to produce fantastical and memorable ad campaigns during holiday or other special seasons to boost sales.
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