The ‘A Bathing Ape’ Fall 2010 collection was a lot more grown-up than the streetwear company’s usual get-ups. Streetwear heads, don’t fear, the model still sported baggy jeans, but just with a refined motorcycle jacket and grandpa-style headgear.
The beige rubber shoes featured in the photographs are part of a collaboration that BAPE did with shoemaker George Cox. The’A Bathing Ape’ Fall 2010 collection also featured what I like to call a mugg (man Ugg).
Grown-Up Streetwear Brands
The ‘A Bathing Ape' Fall 2010 Collection is Man Enough
Trend Themes
1. Grown-up Streetwear - Opportunity for streetwear brands to target a more mature audience by offering refined and sophisticated designs.
2. Collaborations with Shoemakers - Opportunity for streetwear brands to collaborate with shoemakers to create unique and fashionable footwear.
3. Reviving Grandpa-style Headgear - Opportunity for streetwear brands to bring back and modernize traditional headgear styles.
Industry Implications
1. Fashion - Fashion brands can explore the growing market of grown-up streetwear and collaborate with shoemakers to offer unique footwear designs.
2. Streetwear - Streetwear brands can tap into the trend of reviving grandpa-style headgear to create new and innovative accessories.
3. Shoemaking - Shoemakers can find opportunities to collaborate with streetwear brands and create trendy and fashionable shoe collections.