Wilson has found a way to go green with their latest Rebound Recycled basketball.
The Rebound Recycled Basketball by Wilson is made of 40% scrap rubber, and the packaging is made of 80% recycled board. The basketballs are selling online and in stores now for $12. It's a great way to go green without spending money and without seeing a difference in quality.
Nice work, Wilson!
Implications - In the modern world, every industry with the ability to go green and design eco-friendly products will appeal to the larger public that is focused on environmental conservation. Consumers are thinking twice before investing in a product and are making consumption decisions based on environmental impact. Companies that produce goods from recyclable materials appeal to the substantial portion of the global population that share this concern.
Eco-Friendly Sports Equipment
Wilson Releases New Rebound Recycled Basketball
Trend Themes
1. Eco-friendly Products - The trend of eco-friendly products continues to grow as consumers prioritize sustainability and environmental conservation.
2. Recycled Materials - The use of recycled materials in product manufacturing is on the rise, offering opportunities for companies to tap into the market of environmentally conscious consumers.
3. Sustainable Packaging - The demand for sustainable packaging solutions is increasing, prompting companies to find innovative ways to reduce waste and use recycled materials.
Industry Implications
1. Sporting Goods - The sporting goods industry has the potential to disrupt the market by incorporating eco-friendly materials and manufacturing practices.
2. Packaging - The packaging industry can embrace disruptive innovation by developing sustainable packaging options that minimize waste and promote recycling.
3. Consumer Goods - The consumer goods industry can take advantage of the trend towards eco-friendly products by offering a wide range of sustainable options to meet consumer demand.