STōK is celebrating 4/20 and National Cold Brew Coffee Day by providing STōK cold brew and cold hard cash to its delivery drivers. STōK Cold Brew is gearing up for one of the "munchiest" days of the year, and is expecting a high volume of food delivery orders.
STōK Cold Brew will provide its drivers with plenty of STōK Cold Brew coffees to help them through the busy day. To show delivery drivers even more gratitude, STōK Cold Brew is also offering a $420 tip. To participate in the STōK Cold Brew holiday initiative, food deliverers can visit the STōK website and share some of their wildest food delivery experiences between April 13th and April 19th.
One hundred eligible food delivery drivers will be selected to win STōK Cold Brew coffee and cold hard cash on April 20th in celebration of STōK Cold Brew's big day.
Coffee-Branded 4/20 Initiatives
Coffee Brand STōK Distributes Cold Brew Coffee and Cold Hard Cash
Trend Themes
1. Cannabis-infused Beverages - Coffee brands can explore the trend of creating cannabis-infused cold brews to appeal to cannabis users.
2. Delivery Driver Appreciation - Brands can target the delivery driver market by offering incentives and appreciation initiatives.
3. Brand Awareness Through Holidays - Companies can leverage holidays like 4/20 and National Cold Brew Coffee Day to increase brand awareness and engagement.
Industry Implications
1. Beverage Industry - The beverage industry can explore the potential of creating cannabis-infused cold brew coffee.
2. Food Delivery Industry - The food delivery industry can attract more drivers by offering appreciation initiatives such as STōK's cold hard cash.
3. Marketing Industry - Marketing agencies can help brands increase market penetration and customer engagement through holiday-themed brand campaigns.