Peroni Nastro Azzurro has celebrated 150 years since the unification of Italy as a single nation (an anniversary the country celebrates this year) by bringing together six of its iconic fashion houses together for a unique show of their archives.
The 'Masters of Style: Celebrating the Stories Behind Italian Fashion' exhibition is on at London’s home of fashion, Somerset House. It features archive images chosen by Giorgio Armani, Domenico Dolce and Stefano Gabbana, Stefania Ricci of the Ferragamo Museum, Frida Gianni of Gucci, Angela Missoni and Miuccia Prada.
Housed in gallery pavilions, each tells the personal stories behind the defining moments of each label’s history and creative journey. Each designer has shared personal stories, anecdotes and musings, as they explain what influences and inspires their individual looks.
The show brings together the creativity, flair, workmanship and craft that makes Italian style world-leading.
Italian Icon Exhibits
The 'Masters of Style' Exhibition by Peroni Nastro Azzurro is Celebratory
Trend Themes
1. Fashion Exhibition - The 'Masters of Style' exhibition showcases the archives and personal stories of iconic Italian fashion houses, providing an opportunity for fashion brands to curate exhibitions that celebrate their heritage and creativity.
2. Celebrating Heritage - The exhibition highlights the importance of celebrating a brand's history and heritage, offering a potential trend for companies to create special events or collections that pay tribute to their past.
3. Personal Stories in Fashion - The featured designers sharing personal stories and inspirations behind their creations suggests a trend of brands incorporating storytelling into their marketing strategies to create more meaningful connections with consumers.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of fashion exhibitions to engage with consumers and create unique experiences that honor their brand's heritage.
2. Museum and Art - Museum and art institutions can apply the trend of celebrating heritage to curate exhibitions that focus on the history of fashion or specific fashion houses, attracting a wider audience.
3. Marketing and Advertising - The trend of incorporating personal stories and narratives into marketing can benefit the marketing and advertising industry by creating more authentic and relatable campaigns for brands.