Design company MVRDV broke ground on a new library in the Netherlands recently. The 'Book Mountain' building not only makes great use of space, but is a great design.
The books within the 'Book Mountain' are stacked into a tower, which not only looks amazing from inside, but because of the glass exterior, makes the books look integrated into the building design. Exciting use of literature from MVRDV.
Implications - A simple way for corporations to appeal to consumers is by presenting their brand or product in a familiar and approachable manner. While cutting-edge design and contemporary designs are impressive, consumers will be more likely drawn to products or services that are easy to recognize and identify amongst the others.
Reading Towers
MVRDV Creates 'Book Mountain' For Transparent Literature
Trend Themes
1. Transparent Architecture - Architects and designers can explore using transparent facades to integrate their designs with the surrounding environment.
2. Vertical Libraries - The trend of stacking books in vertical towers could inspire new designs for libraries or office spaces looking to save square footage.
3. Branded Integration - Corporations can take inspiration from Book Mountain to create designs that seamlessly integrate their brand or product into the architectural design of a physical space.
Industry Implications
1. Architecture - Transparent facades, such as the one used for Book Mountain, may offer a new approach for architects to create unique structures that mesh well with their surroundings.
2. Publishing - The vertical stacking of books in the Book Mountain library could inspire new designs for bookstores or libraries that are looking to save on space.
3. Corporate Branding - Companies looking to design physical spaces, such as stores or offices, can take inspiration from Book Mountain and create designs that integrate their brand or product in an approachable and recognizable way.