Due to popular demand, e.l.f. Cosmetics recently re-released its Jelly Pop Dew Primer. A fan favorite among makeup and skincare enthusiasts, the product is back for a limited time. Along with its re-release, e.l.f. Cosmetics introduced the Jelly Pop Vault, which includes a Jelly Pop Glow Reviver Lip Oil and a Jelly Pop Glow Stick.
The Jelly Pop Glow Reviver Lip Oil is a twist on the original, now infused with watermelon extracts, giving it a watermelon scent and flavor. The Jelly Pop Glow Stick is a highlighter that helps achieve glowing, dewy skin.
These three beauty products are offered in a set that provides a discount when purchased together. The set also includes complimentary items: a hot pink makeup bag and a keychain.
This limited-time offer on these viral makeup products boosts the company's revenue by attracting both loyal and new customers. As a limited product, it generates significant buzz and creates a sense of exclusivity, further driving demand.