The Gosha Rubchinskiy Fall 2018 collection was showcased this past Sunday in Yekaterinburg. As far as inspirations for Russian designers go, the triple-striped adidas logo has been a forerunner since the Moscow Olympics in 1980, and is prominently featured in the designer's work.
The theme of the runway was patriotic— with clever references to Russia's upcomming hosting of the 2018 Football World Cup to skatewear and military couture. Rubchinskiy's models walked proudly with their Russian-influenced apparel and classic Soviet buzz cuts. However, the most noteworthy instance of the Fall 2018 debut was the dedication and emphasis the Russian designer placed on adidas. A model, showcasing a classic hoodie with the word 'Россия' (translates to Russia), walked the runway with a clean-shaven head except a stamp of hair fuzz. It presented the German company's famous trifoil logo.
Logomania Soviet Fashion Shows
The Gosha Rubchinskiy Fall 2018 Collection Spotlights adidas Logos
Trend Themes
1. Logomania - The rise of logo-focused fashion is creating opportunities for collaborations between fashion designers and brands.
2. Patriotic Fashion - Increased national pride and cultural movements provide a new opportunity for fashion designers to incorporate patriotic themes and messaging.
3. Sportswear-inspired Fashion - Sportswear continues to inspire fashion designers, creating opportunities for collaborations and new product lines between athletic wear and high-fashion brands.
Industry Implications
1. Fashion - Fashion designers can take advantage of the trend toward patriotism and logos to create new collaborations and products.
2. Athletic Wear - The continued popularity of sportswear as a fashion trend makes it a prime opportunity for athletic wear brands to collaborate with high-fashion designers.
3. Advertising - The popularity of logos in fashion creates opportunities for advertising and branding collaborations between fashion designers and brands.