This pop-up store was set up to showcase the Dyson V6 cordless vacuum cleaner range, with shoppers encouraged to learn about the cleaner in the best way possible -- by actually using it.
Located in the Bluewater Shopping Centre in Kent in the UK, the pop-up store includes four spaces mimicking a typical kitchen, living room, children's room and garage, with appropriate flooring surfaces and furniture being provided so the vacuum cleaners can be tested in a realistic environment
Dyson's marketing manager Candice Williams says Dyson was keen to see people getting their hands on the technology and seeing the benefits for themselves before making a purchasing decision. "The space is based around our drive to get people to test, try and explore our technology," she said. "Seeing is believing."
Experiential Pop-Up Stores
This Dyson Pop-Up Store Lets You Test Out Vacuum Cleaners
Trend Themes
1. Experiential Pop-up Stores Boost Retail Sales - Brick and mortar stores can leverage pop-up shops to creatively engage customers and provide a hands-on experience with their products.
2. Interactive Retail Spaces - Businesses can create interactive retail spaces, like this Dyson pop-up store, to allow customers to experiment with their products in a realistic environment before purchasing.
3. Tech-integrated Showrooms - Companies can integrate technology into their showrooms to provide consumers with an immersive and memorable shopping experience.
Industry Implications
1. Retail Industry - Retailers can use experiential pop-up stores to showcase their products and increase sales.
2. Technology Industry - Technology brands can set up pop-up stores to showcase their products and demonstrate their innovative features.
3. Interior Design Industry - Companies in this industry can collaborate with retailers to create realistic mock environments for pop-up stores that will allow customers to experience their products within home settings.