A Dutch clothing company has just released a line of female-focused cycling apparel that is designed to protect bike riders from bad weather. The new outerwear from 'ByBrown' will keep you warm and dry while cycling, all without sacrificing comfort and style.
Described as the "world's first designer wet-weather dress," the cycling apparel is made from a breathable membrane fabric that is durable enough for all kinds of weather. ByBrown's 'Raindress' is designed to be both waterproof and windproof, yet the material is light enough that it can easily be layered over everyday clothes.
While not quite a dress or a coat, the garment is shaped more like a long hooded poncho. The tailored outerwear buttons up to the neck and features long material in the front to provide full leg protection. With no part of the body left exposed, the urban rainwear is a perfect way for any female cyclist to protect themselves from the elements.
Feminine Cycling Frocks
Dutch Fashion Label 'Bybrown' Has Created a Durable Dress Just for Cycling
Trend Themes
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Industry Implications
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2. Outdoor Gear & Equipment - Disruptive innovation opportunity: Design specialized gear for outdoor activities that combines style, comfort, and functionality.
3. Cycling Accessories - Disruptive innovation opportunity: Create innovative accessories that enhance the safety and convenience of cycling in all weather conditions.