Luxury Swiss watch brand Girard-Perregaux has teamed up with luxury car brand Aston Martin to launch a special edition British car racing-Inspired timepiece of its signature Laureato model as a tribute to British car racing culture. The limited-edition timepiece will be wrapped in a green ceramic build in 42mm and 38mm case sizes.
The timepiece is an homage to traditional British race cars for the country. The dial contains skeletonized baton-type hour and minute hands with a cross-hatch patterned dial. The dial refers to the quilted seats of Aston Martin’s high-performance cars. The timepiece also comprises an octagonal bezel in an upgraded ceramic build made with zirconium oxide and metallic oxides. Additionally, the body is seven times more durable than steel. There is also a sapphire crystal case back with a white Aston Martin logo. There are only 188 units available, with the 38mm version available for $25,000 each. As for the 42mm version, there are only 388 units available for $25,800 each.
British Car Racing-Inspired Timepieces
Girard-Perregaux and Aston Martin Reveal the Laureato
Trend Themes
1. Luxury Collaborations - The partnership between Girard-Perregaux and Aston Martin sparks an opportunity for other luxury brands to collaborate and create limited-edition products.
2. Heritage-inspired Design - The demand for classic or heritage-inspired design in luxury goods could create opportunities for brands to create special editions that pay homage to historical figures, events, or culture.
3. Limited Edition Products - Limited-edition models of luxury products increase exclusivity and could create opportunities for brands to differentiate themselves and generate more revenue.
Industry Implications
1. Luxury Watches - Luxury watchmakers can explore partnerships with other luxury brands, historical figures, or events to create limited-edition watches and increase exclusivity and revenue.
2. Luxury Cars - Luxury car manufacturers can explore partnerships with luxury watchmakers or other high-end brands to create cohesive product offerings or limited-edition products.
3. Fashion and Accessories - The demand for limited-edition or heritage-inspired pieces could spark opportunities for luxury fashion and accessories brands to create special collections or collaborations with other luxury brands or historical figures.