'Back Me Up' is the name of an innovative new insurance app that is designed to make it easier than young people to access and take advantage of pay-as-you-go technology insurance that is easy to use.
This insurance app makes it possible for users to insure up to three items for 15 pounds a month. For example, a user may choose to insure their laptop, tablet and smartphone, with plans also including device screen repair, lost keys and travel coverage. Users can redeem policies from within the app itself.
Paul Lynes, the Managing Director of Back Me Up, summed it up best by stating that "until now, millennials have had to engage with the insurance industry on its terms – but all that is now set to change."
Gadget-Insuring Apps
This Insurance App Offers Pay-As-You-Go Technology Insurance Plans
Trend Themes
1. Pay-as-you-go Insurance - Back Me Up's app introduces the concept of pay-as-you-go insurance for technology and can be applied to other insurance industries.
2. Insure Multiple Items - Back Me Up's app allows users to insure up to three electronic devices under one policy and can be scaled up to more policies.
3. In-app Insurance Redemption - Back Me Up's app allows users to redeem policies within the app, which can be applied to other insurance industries.
Industry Implications
1. Technology Insurance - Back Me Up's app targets the technology insurance market for young people and can be replicated for other demographics.
2. Personal Property Insurance - Back Me Up's app can be applied to the personal property insurance industry for customers who want pay-as-you-go or in-app options.
3. Travel Insurance - Back Me Up's app includes travel insurance coverage, indicating potential for disruption in the travel insurance industry.