As the regular consumer looks to have more choice on what car they drive, color choices, and many other elements of the interior and exterior, a new form of customization has emerged at CES 2021 with Harman's Personal Audio Headrest Platform.
Harman's new introduction allows the passenger to listen to their own music, control the volume, and enjoy 3D spatial audio levels. Harman looks to fuel the personalized consumer desire to create a private surround zone for all passengers in the car, even the driver.
This innovation would open a new avenue for car manufacturers and audio platforms to cater to the individual passenger and build a more customized experience for their passengers. Long gone are the days of singing your favorite song with family or friends, or arguing over the AUX cord with your siblings.
Audio-Integrated Car Headrests
Harman's Personal Audio Headrest Gives Passengers More Control
Trend Themes
1. Personalized Audio Experience - The trend of providing personalized audio experiences to passengers in cars has emerged with Harman's Personal Audio Headrest Platform.
2. Controlled Entertainment - The trend of giving passengers more control over their entertainment experience in cars has been exemplified by Harman's Personal Audio Headrest Platform.
3. 3D Spatial Audio - The trend of promoting 3D spatial audio technology in cars to enhance the passenger experience is reflected in Harman's Personal Audio Headrest Platform.
Industry Implications
1. Automotive - The automotive industry can capitalize on the trend of providing personalized audio experiences in cars to attract customers and build a more customized experience for passengers, as demonstrated by Harman's Personal Audio Headrest Platform.
2. Audio Equipment - Companies in the audio equipment industry can take advantage of the trend towards 3D spatial audio technology in cars, as demonstrated by Harman's Personal Audio Headrest Platform.
3. Entertainment - The entertainment industry can benefit from the trend of giving passengers more control over their entertainment experience in cars, as exemplified by Harman's Personal Audio Headrest Platform.