The 99%IS Fall/Winter 2014 collection took to the runway stage at Mercedes-Benz Fashion Week Tokyo where it left an audience of style-setters in awe. Channeling a militant inspiration, the menswear presentation embodied an apocalyptic style concept.
An array of studded leather garments and sculptural metal headpieces took to the stage as disguised models took on the form of dark Dooms Day characters. The models' unique headpiece accessories resembled melted metal pieces and were perfectly fitted to their heads, ultimately looking as if they had been moulded on.
The dark and disturbing 99%IS Fall/Winter 2014 menswear collection stunned the audience at Mercedes-Benz Fashion Week Tokyo with its revival of apocalyptic styling that is synonymous with a rebellious Punk Rock aesthetic.
Brooding Apocalypse Runways
The 99%IS Fall/Winter 2014 Collection is Darkly Dapper
Trend Themes
1. Apocalyptic Styling - There is a disruptive innovation opportunity for fashion brands to tap into the apocalyptic styling trend and create unique, edgy collections.
2. Militant Inspiration - Businesses can explore disruptive innovation opportunities by incorporating militant inspiration into their designs and marketing strategies.
3. Sculptural Headpieces - The trend of sculptural headpieces provides an opportunity for designers to create bold and unconventional accessories that make a statement.
Industry Implications
1. Fashion - The fashion industry could benefit from embracing apocalyptic styling to create bold and edgy collections that cater to the rebellious punk aesthetic.
2. Accessories - The accessories industry has the potential to capitalize on the trend of sculptural headpieces by creating unique and daring accessories that stand out.
3. Marketing - The marketing industry can tap into the militant inspiration trend to create impactful campaigns that resonate with rebellious consumers.