Levi's works in collaboration with New Balance once again, and this time around the duo shine the spotlight on the 990v3 sneaker model. The two perfectly fuse their expertise and take the New Balance sneaker as the base foundation before detailing it with denim accents throughout the entire upper.
It kicks off with a denim blue base foundation and then overlayed with ocean blue suede materials for a textural contrast. This can be seen on the heel, the midfoot, and the mudguard section. The sporty blue can also be seen at the midfoot logo, the tongue, the heel tab, and the overlay at the toe box. Cream hues completes the shoe at the trimming details and the laces.
Denim-Inspired Casual Footwear
Levi's and New Balance Adorn the 990sv2 Sneaker with Denim
Trend Themes
1. Denim-inspired Footwear - There is a growing trend of incorporating denim material into various types of footwear, providing opportunities for fashion and sportswear brands to capitalize on unique and innovative designs.
2. Collaborative Footwear Collections - More and more fashion and sportswear brands are collaborating to create unique, limited edition footwear collections, presenting opportunities for brands to tap into new markets and reach new audiences.
3. Textural Contrast in Footwear - Incorporating textural contrast in footwear design, such as using suede and denim together, is a rising trend that provides opportunities for brands to create visually striking and innovative products.
Industry Implications
1. Fashion - The fashion industry can capitalize on the growing trend of denim-inspired footwear and create new lines of shoes that appeal to consumers interested in unique, trendy designs.
2. Sportswear - The sportswear industry can tap into the collaborative footwear trend, partnering with other brands to create limited edition sneakers that appeal to both fashion and athletic audiences.
3. Footwear Manufacturing - Footwear manufacturers can leverage the rising trend of textural contrast in shoe design to create innovative and visually striking products that stand out in a crowded market.