Developed in collaboration between German sportswear retailer BSTN and customization workshop IMPULS, the 916 'Concord' pays homage to an iconic sneaker. Building off Michael Jordan's well-documented passion for motorcycle racing, the 916 'Concord' takes on the aesthetic qualities of the Air Jordan XI Concord sneaker. The base bike, the Ducati 916, is also a reference to the legendary basketball player, as the 1995 Ducati 916 was released the same year as the XI Concord.
Each part of the 916 'Concord' references the shoe in some way, with the pieces being 3D printed to fit the unique bike concept. The stunning bike also features a custom seat mimicking the shoes' revolutionary upper and is constructed from a blend of leather and neoprene. The rubber handlebars also take inspiration from the shoe and reference the distinct icy outsole of the XI.
Sneaker-Inspired Custom Bikes
The 916 'Concord' References the Iconic Michael Jordan
Trend Themes
1. Sneaker-inspired Customization - Opportunity for customization workshops to collaborate with retailers and create unique products inspired by iconic sneakers.
2. Cross-industry Collaborations - Potential for sportswear retailers and motorcycle companies to collaborate and create innovative products that combine elements of both industries.
3. 3D Printing in Bike Customization - The use of 3D printing technology in bike customization opens up opportunities for creating unique and personalized designs based on iconic sneakers.
Industry Implications
1. Sportswear Retail - Sportswear retailers can explore collaborations with customization workshops to expand their product offerings and tap into the growing customization trend.
2. Motorcycle Manufacturing - Motorcycle companies can partner with sportswear retailers to create limited edition bikes that appeal to sneaker enthusiasts and fans of iconic footwear.
3. 3D Printing Technology - The 3D printing industry can provide innovative solutions for bike customization, allowing for the production of intricate and customized bike parts inspired by sneaker designs.