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Percival and Umbro Debut a 90s-Inspired Soccer Collection

The 90s-Inspired Soccer Collection from British menswear brand Percival, in collaboration with Umbro UK and Palet Company, features a range of designs that celebrate Umbro’s football heritage while showcasing Percival’s contemporary approach to menswear.

The collection features a custom ombre print created by Dutch tile brand Palet Company, utilizing a color palette of coral, white, and brown. The designs draw on the 90s soccer culture, appealing to consumers looking for stylish options for both on-pitch performance and off-pitch wear. Notable pieces include "knitwear designed for autumn and winter, featuring a cable knit style with a hidden 'P' logo, providing a modern take on vintage knitted polos that reflect the colors of the Palet custom print."

Overall, this collection combines elements of sportswear heritage with modern design, offering a unique blend of nostalgia and contemporary style.
Trend Themes
1. Retro-revival Apparel - The resurgence of 90s-inspired soccer designs taps into the growing consumer desire for nostalgic fashion with a modern twist.
2. Collaborative Collections - Partnerships between traditional sportswear brands and contemporary fashion labels create unique product lines that attract diverse customer bases.
3. Custom Print Designs - Introducing custom ombre prints from non-traditional brands like tile companies offers new avenues for exclusive and distinctive fashion elements.
Industry Implications
1. Sportswear Fashion - Integrating vintage soccer aesthetics with contemporary styling can reinvigorate interest in sportswear apparel among fashion-forward consumers.
2. Streetwear - The blend of on-pitch and off-pitch styling aligns with the streetwear trend, appealing to those who seek versatility and comfort in their everyday wardrobe.
3. Collaborative Fashion - Cross-industry collaborations provide an opportunity for brands to redefine traditional apparel by incorporating distinctive, non-apparel elements like custom tile prints.

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