Chipotle has launched a new ‘88 Club’ campaign and a series of new menu items. The ‘88 Club’ references Dallas Cowboys members CeeDee Lamb, Michael Irvin, Dez Bryant, and Drew Pearson, and Chipotle’s newest food items are inspired by each player’s unique orders.
The ‘CeeDee Lamb Bowl’ is made with white rice, half chicken, half steak, fresh tomato salsa, extra cheese, and Queso Blanco. The ‘Michael Irvin Bowl’ uses brown rice, black beans, chicken, fresh tomato salsa, cheese, lettuce, and Queso Blanco and guac on the side. The ‘Dez Bryant Bowl’ includes white rice, black beans, chicken, fresh tomato salsa, and cheese, and lastly, the ‘Drew Pearson Tacos’ are three soft flour tortillas with steak, romaine lettuce, and cheese.
The campaign’s commercial features the players discussing the ‘88 Club,’ football, and more over bowls of Chipotle.
Football-Inspired Menu Items
Chipotle Debuts Four New Menu Items Based on the '88 Club'
Trend Themes
1. Menu Items Based on Celebrities or Influential Figures - Restaurants can create menu items based on celebrities or influential figures to attract fans and generate social media buzz.
2. Collaboration with Sports Teams or Players - Food and beverage brands can collaborate with sports teams or players to create special menu items and promotions that appeal to fans.
3. Customizable Menu Options - Restaurants can offer customizable menu options inspired by popular orders of celebrities or influencers to give customers the ability to feel like their favorite person and create a unique dining experience.
Industry Implications
1. Fast Food - Fast food restaurants can partner with celebrities or influencers to create menu items that attract fans and create buzz for the brand.
2. Sports Marketing - Sports marketing agencies can work with food and beverage brands to create collaborations with teams or players, which can lead to increased brand exposure and engagement.
3. Casual Dining - Casual dining restaurants can offer customizable menu options inspired by popular orders of celebrities or influencers to give customers the ability to feel like their favorite person and create a unique dining experience.