The 7-Eleven Big Gulp fountain refreshments range is being expanded by the convenience store brand to provide patrons with a number of new varieties to choose from that are focused on lifestyle preferences.
The new flavors include the AHA Sparkling Water, Craft Lemonade, Replenish Zero, Power Berry by Quake and vitaminwater zero squeezed. The drinks are all formulated with different consumer preferences in mind including ones that have low or no sugar, caffeine, vitamins, zero-calories and more.
The new 7-Eleven Big Gulp fountain refreshments are being launched with a special promotion at participating locations nationwide that will offer the drinks for just $0.79 each through June 29, 2021. The drinks come as part of a continued shift towards more lifestyle-conscious food and beverage options, particularly within the convenience sector.
Lifestyle-Focused Fountain Drinks
7-Eleven Big Gulp is Arriving in Five New Flavors
Trend Themes
1. Lifestyle-conscious Beverages - There is an opportunity for convenience stores to expand their beverage offerings to cater to consumer preferences for low-calorie, low-sugar, caffeine-free, and vitamin-infused drinks.
2. Promotion-guided Product Introductions - Offering discounted prices upon launch can help create buzz and drive sales for new product lines.
3. Convenience Store Innovation - Expanding product lines to include healthier and more lifestyle-focused options can give convenience stores an edge over competitors.
Industry Implications
1. Convenience Store - Convenience stores can capitalize on consumers' desire for lifestyle-conscious food and beverages by expanding their product offerings.
2. Beverage - Beverage companies can innovate by creating new lines of low-calorie, low-sugar, caffeine-free, and vitamin-infused drinks that cater to consumer preferences.
3. Promotion - Promotion companies can help drive sales for new product launches by creating buzz and awareness through targeted promotions and discounts.