Last year, Victoria’s Secret launched its first multi-million dollar Fantasy Bra. Guess what… nobody ever bought it. But, that hasn’t stopped VS from launching the next Fantasy Bra.
This year Victoria’s Secret has a $6.5 million bra studded with over 2,000 Hearts on Fire diamonds and a 10-carat diamond brooch as a centerpiece.
Victoria’s Secret Fantasy bra continues to prove that making any product overly luxurious will garner traffic and exposure.... But boosting sales, on the other hand, is another question.
$6.5 Million Bras
Victoria's Secret ‘Fantasy Bra' for 2006
Trend Themes
1. $6.5 Million Bras - Opportunity for luxury brands to create extravagant and highly-valued products to attract attention and generate buzz.
2. Multi-million Dollar Fantasy Bra - Opportunity for lingerie brands to create exclusive and high-end collections to capture the imagination and desires of consumers.
3. Luxurious Product Marketing - Opportunity for businesses to utilize the concept of luxury to drive brand awareness and visibility.
Industry Implications
1. Luxury Lingerie - Opportunity for the luxury lingerie industry to create unique and opulent designs to cater to high-end clientele.
2. Jewelry - Opportunity for jewelry industry to collaborate with fashion brands and create high-value diamond encrusted pieces.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to develop creative campaigns that highlight extravagant and luxurious products.