Verizon announced that its 5G phones will come with Sanpchat pre-loaded. Having a large section of phones come pre-loaded with Snapchat will drastically improve the social media platform's reach. The agreement comes as an aspect of the 'official 5G innovation' alliance that both companies agreed to. As part of the agreement, Snapchat will develop new AR features for Verizon's 5G Labs. Additionally, Verizon will be able to access premium sponsorship locations on the Snapchat platform.
The agreement appears to be mutually beneficial for both organizations. For Snapchat the deal allows it to reach more users as its social network will be on all of Verizon's 5G phones, and for Verizon the deal allows it to access AR features and sponsorship placements.
In the future, it may be possible for other social media platforms to partner with phone companies to form similar partnerships.
Social Media Network Partnerships
Verizon's 5G Phones Will Have Snapchat Already on the Device
Trend Themes
1. Pre-loaded Social Media Partnerships - Opportunities exist for other social media platforms to partner with phone companies for pre-loading of their apps on devices.
2. AR Integration Into Phone Services - Possible disruptive innovation opportunities for phone companies integrating AR features and services into their devices.
3. Sponsorship Deals in Social Media - Opportunities exist for social media platforms to offer sponsorship deals to companies for premium placement of their products/services.
Industry Implications
1. Social Media - Social media platforms could form partnerships with phone companies to increase their reach and improve user engagement.
2. Telecommunications - Telecom companies can integrate AR features into their devices to enhance user experience and create new revenue streams.
3. Marketing and Advertising - Sponsorship deals in social media platforms open up opportunities for companies to advertise their products/services to a wider audience.