Japanese fashion imprint nanamica works in collaboration with New Era on the new iteration of the signature 59FIFTY fitted cap for the season. This time around, it is detailed with GORE-TEX materials, which is not new to the outdoor-entric imprint.
Working with the American headwear brand fuses expertise from both efforts to create a timeless design on the classic silhouette. It is detailed with traditional polyester twill at the body and then accented with nanamica's signature logo at the front in a contrasting white hue. A smaller New Era motif is seen on the left side of the hat and rounded out with a golden tonal GORE-TEX tab that rounds out the look at the back. The collaborative hat is set to launch officially on December 10th.
Weatherized Minimal Fitted Caps
nanamica Works with New Era on a New 59FIFTY Fitted Cap
Trend Themes
1. Weatherized Fitted Caps - Opportunity for outdoor and fashion industries to collaborate and create functional yet stylish headwear using weather-resistant materials.
2. Minimalist Design Collaborations - Opportunity to leverage the strengths of multiple brands and create timeless, minimalist designs that blend the best of both worlds.
3. Branded Logo Accents - Opportunity to use contrasting logos and accents to create eye-catching brand collaborations on classic products like fitted caps.
Industry Implications
1. Outdoor Apparel - Opportunity for outdoor apparel companies to work with fashion brands to create stylish yet functional headwear made from weather-resistant materials.
2. Fashion - Opportunity for fashion companies to work with outdoor apparel brands to create functional yet stylish headwear suitable for all weather conditions.
3. Headwear Manufacturing - Opportunity for hat manufacturers to partner with multiple brands to create high-quality fitted caps with contrasting logos and accents, using a blend of traditional and modern materials.