Stone Island works in collaboration with New Balance to deliver a new iteration of the classic 574 Legacy sneaker model. To show off the new shoes, the duo taps Raheem Sterling, a forward on England and Chelsea stars in the visual campaign.
It is made with a streamlined design language highlighting the custom Compass logo by Stone Island that is seen on the sneaker's tongue. The shoe is detailed with militaristic undertones that can be seen through a palette of green, beige, and brown. These are detailed with textural suede materials that rest on top of a ripstop base along the upper. Rounding out the shoes are a mesh material to add some breathability and branding to the N logo.
Textural Collaborative Sneaker Models
Stone Island and New Balance Drop a 574 Legacy Sneaker Model
Trend Themes
1. Collaborative Sneaker Models - The collaboration between Stone Island and New Balance in delivering the sneaker model presents opportunities for more cross-industry collaboration resulting in new products or services.
2. Legacy Sneaker Model Enhancement - The new iteration of the classic 574 Legacy sneaker model with a streamlined design language and militaristic undertones presents opportunities for modernizing various vintage product types.
3. Material Innovation in Sneaker Design - Textural suede materials and ripstop base combined together to form the sneaker upper present opportunities for innovation in material design for various products.
Industry Implications
1. Fashion & Apparel - The collaboration between Stone Island and New Balance for the sneaker model enhancement shakes up the fashion and apparel industry status quo of sneaker design and manufacturing.
2. Athletic Gear & Equipment - The new iteration of the classic 574 Legacy sneaker model with mesh material and branding presents opportunities for modernizing athletic gear and equipment design.
3. Textile Manufacturing - The innovative use of textural suede materials and ripstop fabric used in the sneaker upper presents opportunities for textile manufacturers to explore the creation of new fabrics and fabrics applications for various industries.